Social media: Why content isn’t shared

Social media: Why content isn’t shared

When working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact.

10 best practices for Twitter

10 best practices for Twitter

Many business owners looking to launch, or expand their social media presence, quickly find out that only interacting with one platform is not the best strategy. Instead, they branch out, join all the major platforms and quickly find that each is vastly different and can be a challenge to master.

3 common social media uses

3 common social media uses

For many small to medium businesses, social media has become an integral part of their overall business strategy. Most businesses have a presence on at least one platform, but one issue many business owners and managers struggle with is how they should be using social media effectively.

Better Instagram pics with your camera

Better Instagram pics with your camera

Have you ever looked at images and visuals posted by businesses and users on Instagram? While many users take photos using their mobile devices, there are many images that simply look way too good to be taken with a phone camera, especially the ones without filters.

Define: Social PPC

Define: Social PPC

As social media becomes increasingly integrated with day-to-day business operations, we are seeing more businesses turn to these platforms for marketing purposes. If approached in the right way you could see some great returns from social media marketing campaigns.

Making content marketing successful

Making content marketing successful

Content marketing is quickly becoming one of the most valuable marketing strategies at the disposal of smaller businesses. Content marketing is the act of creating your own branded content and sharing it on various mediums. When successfully orchestrated, it can prove to be an extremely effective way of expanding your online brand.

How to customize your LinkedIn URL

SocialMedia_Apr22_ALinkedIn is a site that lets you connect with other professionals. It is great for employers, employees and job seekers who would like to network and make get work leads. Employers can post jobs, as well as find people that fit vacancies through the site.

Twitter tip: Watch out for this mistake!

SocialMedia_Feb10_AThere are three common social media services that can benefit businesses if used in the right way. One of the most popular is Twitter, which is a service that allows users to broadcast their thoughts and ideas in short form to the public or their followers.