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Social media: Why content isn’t shared

Social media: Why content isn’t shared

When working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact.

5 Free or affordable business platforms

5 Free or affordable business platforms

The holiday season can be stressful and expensive for everyone, employees and business owners alike. While it is great to start a new year, it can be tough to justify or find the funds for new expenses, even if there is a real need. Instead, you may want to look for cost saving tools that can help improve business operations for less.

New work-oriented Facebook coming soon

New work-oriented Facebook coming soon

At work, the Internet is both a great tool that enables more efficient work and a massive distraction to many, especially those who are active on social media. Check with any employee and you can probably guarantee that they have accessed Facebook while at work.

Regin – how bad is it?

Regin – how bad is it?

Spend even a small amount of time looking at the various massive malware threats out there and you will find that security experts are usually able to figure out who developed it, the intended targets, and where it is most prevalent. In early November, news broke about a mystery security threat called Regin that has been around for years, but which experts seem to know comparatively little about.

5 Commonly tracked sales metrics

5 Commonly tracked sales metrics

With the steady increase in the adoption of business intelligence suites and solutions by small to medium businesses, managers and owners have been able to take advantage of better data. One business function that has really benefited is sales. There are so many sales-related metrics to employ, it can be tough to actually pick the ones that work for your business.

A hacker’s paradise

A hacker’s paradise

You may not want to rely on the Food & Drug Administration’s (FDA’s) app approval system: Roughly 90 percent of Android health-care apps have been hacked, and 22 percent of them were FDA-approved. That information comes from the latest State of Mobile App Security report from Arxan Technologies, which attributed the high rate to a lack of information, security training and resources in the health-care field.

Wi-Fi router features for the office

Wi-Fi router features for the office

There are many different pieces of technical equipment most businesses need in order to operate successfully, with one of the most essential being the wireless router. Routers allow one network connection to essentially be split into many and then shared by different users and devices, often over a Wi-Fi connection.

5 Tips to effective DR plans

5 Tips to effective DR plans

As a business owner you must be constantly aware of threats to your business. One of the best ways to mitigate many of these dangers is to develop and implement a Disaster Recovery Plan. In order to help ensure that your business is ready to recover from any disaster, here are five real-world tips that can help see you through.

10 best practices for Twitter

10 best practices for Twitter

Many business owners looking to launch, or expand their social media presence, quickly find out that only interacting with one platform is not the best strategy. Instead, they branch out, join all the major platforms and quickly find that each is vastly different and can be a challenge to master.