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Marketing tips for your business

Marketing tips for your business

No matter how wonderful your company’s product or service, if you don’t advertise then no one will know about it. The goal of any advertising campaign should be to reach the largest audience for the lowest cost possible. If executed properly, advertising will serve as a powerful tool to boost your business’s profits sky high.

4 ways to backup your data

4 ways to backup your data

Data backup is one of the most important aspects of your company’s infrastructure. Without data availability, your business will come to a standstill. So it’s bizarre that most business owners fail to have a proper data backup strategy in place – and when disasters strike, it will be too late to act.

5 BI mistakes and how to avoid them

5 BI mistakes and how to avoid them

Companies today are adopting business intelligence (BI) tools to represent data in a way that makes information comprehension and analysis simple. But all too often business owners make mistakes in selecting and implementing a BI software solution, resulting in unnecessarily high costs and ineffective execution.

3 innovations in medical practice

3 innovations in medical practice

The past few years have seen rapid technological advancements in the medical industry, and healthcare institutions are focusing more than ever on implementing devices that deliver cheaper, faster, and more efficient patient care. Thought leaders in the healthcare industry are pushing out new ideas and technologies that are capable of increasing patient safety and survival rates – here are the latest innovations in medical practice.

Getting started with Facebook advertising

Getting started with Facebook advertising

With social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly.

Containers vs. Virtual Machines

Containers vs. Virtual Machines

Virtual machines are a robust platform for storing data, documents and applications for most organizations today. But with the emergence of containers, another platform for virtual file storage, the question arises: which platform is right for my business? With that in mind, let’s take a look at how containers and virtual machines differ and which would be best for your organization.

Business continuity 101: Using a cloud host

Business continuity 101: Using a cloud host

Companies of all sizes today are aware of the data security risks posed by unexpected disasters, and so have a business continuity plan in place to prevent data loss. But entrusting data backup to the average IT guy is a certain way to lose your critical business data, since making configurations and changes to managed backups can be downright complex and confusing.

Five business continuity mistakes

Five business continuity mistakes

Every business owner knows that having a business continuity plan in place is crucial to the success of their organization. Yet even if your business continuity framework is at the ready, when the unexpected does happen the question that many overlook is how confident they are in taking care of the backbone of the business — their employees? With that in mind, let’s take a look at the five deadly business continuity mistakes to avoid at all costs.